The project centres on the creative vision of founder Elena Noguera, shaping a renewed brand identity that positions Bartblanc beyond ceramics.
Guided by Noguera’s interpretation of Ibiza as a territory of creative freedom and quiet bohemia, the narrative translates the island’s light, colour and textures into a coherent visual language. Each piece emerges as a material expression of place, where Mediterranean memory is transformed into object.
The new identity foregrounds the artisanal gesture and the singularity of each work, affirming Bartblanc as a brand where craft becomes both language and cultural presence.
Art Direction:
Benhaï Pons
Brand Identity:
Phantasia
Photography:
Ivon Wolak
Guided by Noguera’s interpretation of Ibiza as a territory of creative freedom and quiet bohemia, the narrative translates the island’s light, colour and textures into a coherent visual language. Each piece emerges as a material expression of place, where Mediterranean memory is transformed into object.
The new identity foregrounds the artisanal gesture and the singularity of each work, affirming Bartblanc as a brand where craft becomes both language and cultural presence.
Art Direction:
Benhaï Pons
Brand Identity:
Phantasia
Photography:
Ivon Wolak