The SS23 campaign is grounded in what Charo Ruiz Ibiza has always represented: femininity, freedom and artisanal craft. It considers where those things stand today.
Rooted in the brand’s heritage yet oriented towards the present, the visual narrative brings historical codes into quiet dialogue with a refined contemporary gaze. Fluid silhouettes, delicate lace and natural textures are recontextualised through an understated lens, allowing the Mediterranean spirit to surface.
More than a celebration of legacy, the project affirms Charo Ruiz Ibiza as an authentic expression of Mediterranean luxury.
Rooted in the brand’s heritage yet oriented towards the present, the visual narrative brings historical codes into quiet dialogue with a refined contemporary gaze. Fluid silhouettes, delicate lace and natural textures are recontextualised through an understated lens, allowing the Mediterranean spirit to surface.
More than a celebration of legacy, the project affirms Charo Ruiz Ibiza as an authentic expression of Mediterranean luxury.
Creative Direction:
AMPM
AMPM
Txema Yeste
Video:
Ana Sting
Set Design:
Virginia Sancho
Model:
Amy Sarr
Hair & Make-Up:
Rubén Mármol
Styling:
Ana Cecilia Cervigni