The SS24 campaign returns to the values that have shaped Charo Ruiz Ibiza from the beginning: femininity, freedom, the artisan’s hand.

The visual approach is measured: archival references held alongside a contemporary sensibility, without forcing a statement from the comparison. Fluid silhouettes, intricate lace and natural fabrics photographed to let the clothes be seen, not staged.

A continuation of an ongoing conversation between where the brand has come from and where it is going.
    

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