The SS25 campaign continues a body of work that has established a clear visual language for Charo Ruiz Ibiza, rooted in the brand’s history and consistently oriented towards the present.

The clothes remain the constant: fluid silhouettes, delicate lace, natural fabrics. What shifts each season is the emphasis. This time, a tighter and more refined lens that allows the craftsmanship to come forward.

Three campaigns in, the work is forming a coherent statement about what this house is.

Creative Direction:
AMPM

Photography:
Francesco Scotti 

Photo Assistant:
David Pole

Art Direction:
Benhaï Pons

Video Direction:
Juanjo Martínez

Styling:
Taupab 

Hair & Make-Up:
Ramón Ríos
Katharina Indorf
Salvador Peinado

Models:
Fiorella Vindas
Adriana Muro
Mayor
Josey Anne      


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Charo Ruiz Ibiza — SS25: The Mediterranean Feminine


Creative Direction & Brand Narrative

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