For the SS21 campaign of County of Milan, shot in Ibiza, AMPM acted as local creative service partner, collaborating closely with founder and creative director Marcelo Burlon. The project aimed to translate County of Milan’s universe to the island through an urban, contemporary lens, deliberately moving beyond the familiar codes of bohemian Ibiza.

The search focused on locations that could support a direct, underground visual narrative while preserving the Mediterranean clarity of the setting. AMPM managed permitting, location scouting, local logistics and partner coordination, and provided support on art direction and prop selection, all aligned with the creative brief.

The result is a campaign where fashion and territory engage in an unexpected dialogue, revealing an Ibiza attuned to the visual language and attitude of County of Milan SS21.

Creative Direction:
Marcelo Burlon

Photography:
Francis Delacroix

Art Direction:
Bratislav Tasic

Video Direction:
Tommaso Ottomano

Executive Production:
Stefano Negri

Creative Production Company:
The Box Films

Starring:
Otto Matics
Cristian López Valdés
Josh McGregor
Ray Anneanet
Juenzoo
Carlos Gonsales Tur
Taylor & Bats
Miranda Makaroff

Service Company:
Ibiza Film Service

Location Manager:
AMPM

Production Team:
Iker Monge Masó
Aide Monge Masó
Toni Terrasa
Santi Camarero
Clara Soler Isart
Nico Santa Maria

Cinematography:
Marco DePasquale

Steady Operation:
Luca Sportelli

Make-Up:
Ramon Rios

Set Design:
Irene Martin

Daily Rush Film Service:
Illmatic Film Group Company
Jacopo Pica

Music Supervision:
PAMPAM studio

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