The campaign is built around the legacy of traditional Ibizan jewellery, understood not as history but as something still present in how the island lives.
Rather than placing the pieces in a showcase, the visual language puts them in their natural context: landscapes, gestures and the everyday moments that have always given them meaning. The reference point was costumbrismo, an approach to depicting ordinary life with care and close attention.
More than an object, the jewel appears as a link — between body and territory, memory and identity — reaffirming its place within Ibiza’s cultural imagination.
Rather than placing the pieces in a showcase, the visual language puts them in their natural context: landscapes, gestures and the everyday moments that have always given them meaning. The reference point was costumbrismo, an approach to depicting ordinary life with care and close attention.
More than an object, the jewel appears as a link — between body and territory, memory and identity — reaffirming its place within Ibiza’s cultural imagination.
Creative Direction:
AMPM
AMPM
Guillaume Roemaet
Stylist:
Benhaï Pons
Models:
Jorge Brazález López
Mylène Rocher
Ruta