For the SS23 launch, AMPM worked with GIGI Studios on guest curation and visual narrative, in collaboration with Silencio Ibiza, a pairing that made sense given the brand’s relationship to contemporary culture.

The launch coincided with the opening of a pop-up designed by Isern Serra, which extended the collection’s visual language into physical space. AMPM’s role was to assemble the right people: a guest list built with editorial care, drawing from local and international profiles whose sensibility and connection to the island sat naturally alongside the GIGI Studios identity.

The event unfolded across two phases, a larger gathering followed by a more intimate dinner. Music and atmosphere were attuned throughout to the brand, embedding the collection within a lived experience while connecting it to Ibiza’s creative pulse.

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Press Link:
Vogue Spain