Meaningful collaborations rarely respond to immediacy; they emerge from a shared vision and a precise reading of the values that define each brand.
At AMPM Projects, the connection between Amlul and GIGI Studios was understood as a natural convergence between two aligned universes. At the centre of this affinity lies Made in Spain — an expression of quality, craftsmanship, and heritage.
This alignment first sparked on the runway at 080 Barcelona Fashion, where the sunglasses designed by GIGI Studios for Amlul accompanied the opening look. A measured gesture, fully attuned to the language of both houses.
The collaboration evolved organically into a product design partnership, resulting in GIGI by Amlul. An example of how a well-interpreted vision can unfold into a collaboration with lasting resonance.
At AMPM Projects, the connection between Amlul and GIGI Studios was understood as a natural convergence between two aligned universes. At the centre of this affinity lies Made in Spain — an expression of quality, craftsmanship, and heritage.
This alignment first sparked on the runway at 080 Barcelona Fashion, where the sunglasses designed by GIGI Studios for Amlul accompanied the opening look. A measured gesture, fully attuned to the language of both houses.
The collaboration evolved organically into a product design partnership, resulting in GIGI by Amlul. An example of how a well-interpreted vision can unfold into a collaboration with lasting resonance.
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Amlul x GIGI Studios
Amlul x GIGI Studios