As local partners, we supported Lacoste during the presentation of its summer collection, accompanying the Paris team in translating the brand’s visual language to the island.

Developed in dialogue with the Mediterranean context, the project approached Ibiza not as a backdrop but as an atmosphere — where open architecture, natural light and the unhurried rhythm of summer offered a coherent setting for the collection.

Operating at the intersection of global vision and local knowledge, AMPM facilitated the conditions for the project to unfold, ensuring a seamless connection between the house’s creative direction and the specificity of place.

The resulting imagery integrates effortlessly into Lacoste’s seasonal narrative, reinforcing the brand’s presence on the island.

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