Lío occupies a singular place within Ibiza’s creative landscape. More than a venue, it is a living stage where music, performance, fashion, gastronomy and contemporary culture converge. Our collaboration was conceived to support the evolution of the brand towards a position more closely connected to the island’s cultural present and to the creative conversations taking place on an international scale.
At the heart of the project was a brand strategy designed to reinforce Lío as a cultural platform that brings together different disciplines and communities. The campaign developed for this new chapter proposes a more contemporary reading of the brand, positioning it at the intersection of performance, fashion and music.
The collaboration with Carnale magazine formed part of this shared vision, helping to shape a visual narrative aligned with this new direction while expanding the dialogue between Lío and the creative universe that surrounds it.
As part of this evolution, we developed a community strategy to strengthen Lío’s relationship with the artists, creatives and cultural figures it draws from — in Ibiza, in Spain, and internationally. Both the campaign and the opening imagery reflect this: a real community gathered around an ongoing cultural project, connecting Ibiza to the wider creative scene.
At the heart of the project was a brand strategy designed to reinforce Lío as a cultural platform that brings together different disciplines and communities. The campaign developed for this new chapter proposes a more contemporary reading of the brand, positioning it at the intersection of performance, fashion and music.
The collaboration with Carnale magazine formed part of this shared vision, helping to shape a visual narrative aligned with this new direction while expanding the dialogue between Lío and the creative universe that surrounds it.
As part of this evolution, we developed a community strategy to strengthen Lío’s relationship with the artists, creatives and cultural figures it draws from — in Ibiza, in Spain, and internationally. Both the campaign and the opening imagery reflect this: a real community gathered around an ongoing cultural project, connecting Ibiza to the wider creative scene.
CAMPAIGN
Creative Direction:
AMPM
Augusto Arduini
A COLLABORATION WITH CARNALE ROOM
Photography:
Simone Cossettini
Videography:
Juanjo Martínez
Stylist:
Ilaria Norsa
Hair Stylist:
Gianluigi Gargaro
Make Up:
Jury Schiavi
Model:
Julieta Gracia
Dancers:
Cecile Giuly
Justin Monteiro
Matej Massura
Robert Tobert Delgado
Yelizaveta Reshetnyak
Art Direction:
Andrea Masullo
Production:
Margherita Salvatore
Digital Operator:
Adam Ings
Light Assistant:
Christian Albarran
Videomaker Assistant:
Pablo Vidal
Stylist Assistant:
Gaia Fusarini
Local Production:
Daniela Natale
Styling Brands:
Casadei
Inan Studio
Giuseppe Zanotti
Alessandro Vigilante
Saleri Studio
Oseree
Amen
The Andamane
Photography Pre-Opening
Ana Sting
Creative Direction:
AMPM
Augusto Arduini
A COLLABORATION WITH CARNALE ROOM
Photography:
Simone Cossettini
Videography:
Juanjo Martínez
Stylist:
Ilaria Norsa
Hair Stylist:
Gianluigi Gargaro
Make Up:
Jury Schiavi
Model:
Julieta Gracia
Dancers:
Cecile Giuly
Justin Monteiro
Matej Massura
Robert Tobert Delgado
Yelizaveta Reshetnyak
Art Direction:
Andrea Masullo
Production:
Margherita Salvatore
Digital Operator:
Adam Ings
Light Assistant:
Christian Albarran
Videomaker Assistant:
Pablo Vidal
Stylist Assistant:
Gaia Fusarini
Local Production:
Daniela Natale
Styling Brands:
Casadei
Inan Studio
Giuseppe Zanotti
Alessandro Vigilante
Saleri Studio
Oseree
Amen
The Andamane
Photography Pre-Opening
Ana Sting