For the SS21 campaign of County of Milan, shot in Ibiza, AMPM acted as local creative service partner, collaborating closely with founder and creative director Marcelo Burlon. The project aimed to translate County of Milan’s universe to the island through an urban, contemporary lens, deliberately moving beyond the familiar codes of bohemian Ibiza.
The search focused on locations that could support a direct, underground visual narrative while preserving the Mediterranean clarity of the setting. AMPM managed permitting, location scouting, local logistics and partner coordination, and provided support on art direction and prop selection, all aligned with the creative brief.
The result is a campaign where fashion and territory engage in an unexpected dialogue, revealing an Ibiza attuned to the visual language and attitude of County of Milan SS21.
The search focused on locations that could support a direct, underground visual narrative while preserving the Mediterranean clarity of the setting. AMPM managed permitting, location scouting, local logistics and partner coordination, and provided support on art direction and prop selection, all aligned with the creative brief.
The result is a campaign where fashion and territory engage in an unexpected dialogue, revealing an Ibiza attuned to the visual language and attitude of County of Milan SS21.
Creative Direction:
Marcelo Burlon
Marcelo Burlon
Francis Delacroix
Art Direction:
Bratislav Tasic
Video Direction:
Tommaso Ottomano
Executive Production:
Stefano Negri
Creative Production Company:
The Box Films
Starring:
Otto Matics
Cristian López Valdés
Josh McGregor
Ray Anneanet
Juenzoo
Carlos Gonsales Tur
Taylor & Bats
Miranda Makaroff
Service Company:
Ibiza Film Service
Location Manager:
AMPM
Production Team:
Iker Monge Masó
Aide Monge Masó
Toni Terrasa
Santi Camarero
Clara Soler Isart
Nico Santa Maria
Cinematography:
Marco DePasquale
Steady Operation:
Luca Sportelli
Make-Up:
Ramon Rios
Set Design:
Irene Martin
Daily Rush Film Service:
Illmatic Film Group Company
Jacopo Pica
Music Supervision:
PAMPAM studio