Some summers are remembered for the places, others for the people we share them with.

For the presentation of The Beach Club Collection, we worked alongside Parfois to create an experience inspired by precisely that idea. A gathering of friends at the end of the day, set within a finca surrounded by Mediterranean nature, where music, food and conversation set the tone of the celebration.

The choice of location, the curation of local collaborators and the overall experience were all guided by the same intention: to translate the world of the collection into something tangible. Not a representation of summer, but a way of living it.

As the sun began to set, the gathering settled into something more spontaneous — relaxed, luminous, exactly like the collection
that inspired it.

The musical programme was led by Pascal Moscheni, whose sensibility and deep connection to the island shaped the experience from the outset, while the culinary experience focused on local produce and seasonality. Together with the team at Vampire, we helped curate an environment where every element contributed to a shared atmosphere: a summer lived without pretence, rooted in a genuine sense of place and connection