In collaboration with Wozere Studio, AMPM developed the concept, strategy, and brand identity for The Goood Açaí Club, later supporting its arrival in Spain by translating the brand universe into physical space.
Working with Trenchs Studio, the first flagship store was conceived as a spatial extension of the brand, with architecture, circulation, and materiality reflecting its identity. The design is guided by three axes — nature, city, and energy — shaping both spatial perception and visitor experience.
Tropical-inspired woods and a green palette evoke the origins of açaí; curved forms, arches, and mineral surfaces reference Brazilian urban architecture; while a circular counter serves as a symbolic centre, radiating balance and vitality.
The result is a primarily take-away environment where design, identity, and experience converge, giving physical form to The Goood Açaí Club universe.
Working with Trenchs Studio, the first flagship store was conceived as a spatial extension of the brand, with architecture, circulation, and materiality reflecting its identity. The design is guided by three axes — nature, city, and energy — shaping both spatial perception and visitor experience.
Tropical-inspired woods and a green palette evoke the origins of açaí; curved forms, arches, and mineral surfaces reference Brazilian urban architecture; while a circular counter serves as a symbolic centre, radiating balance and vitality.
The result is a primarily take-away environment where design, identity, and experience converge, giving physical form to The Goood Açaí Club universe.